You would never take a stranger’s word for something that matters, not without checking who they are, what they are selling, and whether they have a reason to shade the truth. Yet you will open an AI assistant, ask it something that actually matters, and take the answer at face value. The machine is mostly … Read more
There’s a lot of hype right now about agentic buying the idea that AI agents will soon buy from other agents, automating entire decisions on our behalf. In theory, your AI talks to my AI, they compare specs, negotiate price, and everyone saves time. That sounds efficient. But here’s the tension: buying, as well as … Read more
Marketers can be really freaking annoying. “You need to build a brand.”“You can’t only invest in the short term.”“You have to think long term, blah blah blah.” And yes, they’re right.Just like I should spend 20 minutes stretching, meditate, journal, and hit the gym every morning. Instead, I chug my coffee, drag my daughter out … Read more
AI isn’t just changing the way people discover content. It’s changing how your brand shows up, and increasingly, you won’t be the one writing the script. AI Overviews are now summarizing your business straight from scraped articles, reviews, forums, and social chatter. Generative ad tools are remixing product headlines, visuals, and CTAs on the fly. … Read more
People say AI is going to kill marketing. Honestly? Some days, it kind of feels like it might. Scroll through your newsfeed, and you’ll see the headlines: Mark Zuckerberg envisions a world where you hand Meta your product and credit card, and AI does the rest. Google’s latest I/O paints a future where AI guides … Read more