AI

Marketing in the Age of AI: Build Your Brand’s Center of Gravity

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AI isn’t just changing the way people discover content. It’s changing how your brand shows up, and increasingly, you won’t be the one writing the script. AI Overviews are now summarizing your business straight from scraped articles, reviews, forums, and social chatter. Generative ad tools are remixing product headlines, visuals, and CTAs on the fly. … Read more

Surviving AI’s Strip-Mining Era: A Playbook for Publishers and Creators

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If you are a publisher or content creator today, you have probably noticed the slow leak: search traffic slips, ad revenue thins, and AI widgets answer readers’ questions before they ever reach your site. Jason Calacanis calls this the “Strip-Mining Era of LLMs” because the models vacuum up work that journalists, editors, and filmmakers paid … Read more

Not Dead, Reborn: How AI could Ignite a Marketing Renaissance

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Phoenix with data and nature

People say AI is going to kill marketing. Honestly? Some days, it kind of feels like it might. Scroll through your newsfeed, and you’ll see the headlines: Mark Zuckerberg envisions a world where you hand Meta your product and credit card, and AI does the rest. Google’s latest I/O paints a future where AI guides … Read more

Being Human in the Age of Generative AI

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[Featured image by Andy Kelly on Unsplash]

Discussions about generative AI are everywhere right now, and I feel compelled to add my take to the mix. However, I’m hoping to bring you something a little different. Rather than focus on the endless world of possibilities generative AI will create or the jobs it will destroy, I want to step back.

Instead of focusing on the AI itself, I want to focus on the people — that’s us — who are going to have to adjust to stay relevant in the age of generative AI. 

What traits will keep us relevant in the age of generative AI?

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