There’s a lot of hype right now about agentic buying the idea that AI agents will soon buy from other agents, automating entire decisions on our behalf. In theory, your AI talks to my AI, they compare specs, negotiate price, and everyone saves time. That sounds efficient. But here’s the tension: buying, as well as … Read more
You know what everyone in marketing is chasing right now? AI tools. Digital activations. Shiny new ways to deliver the same old messages. And yet, one of the most effective advertising moves of 2025 doesn’t involve pixels or algorithms. It involves paper. Yes, paper. I’m talking about the Amazon Holiday Catalog for kids. The audacity … Read more
AI isn’t just changing the way people discover content. It’s changing how your brand shows up, and increasingly, you won’t be the one writing the script. AI Overviews are now summarizing your business straight from scraped articles, reviews, forums, and social chatter. Generative ad tools are remixing product headlines, visuals, and CTAs on the fly. … Read more
If you are a publisher or content creator today, you have probably noticed the slow leak: search traffic slips, ad revenue thins, and AI widgets answer readers’ questions before they ever reach your site. Jason Calacanis calls this the “Strip-Mining Era of LLMs” because the models vacuum up work that journalists, editors, and filmmakers paid … Read more
People say AI is going to kill marketing. Honestly? Some days, it kind of feels like it might. Scroll through your newsfeed, and you’ll see the headlines: Mark Zuckerberg envisions a world where you hand Meta your product and credit card, and AI does the rest. Google’s latest I/O paints a future where AI guides … Read more