There’s a lot of hype right now about agentic buying the idea that AI agents will soon buy from other agents, automating entire decisions on our behalf. In theory, your AI talks to my AI, they compare specs, negotiate price, and everyone saves time.
That sounds efficient.
But here’s the tension: buying, as well as selling and marketing, …
Category: Recent Posts
What Smart Companies Get Right About Brand Building (and Marketers Often Forget)
Marketers can be really freaking annoying.
“You need to build a brand.”“You can’t only invest in the short term.”“You have to think long term, blah blah blah.”
And yes, they’re right.Just like I should spend 20 minutes stretching, meditate, journal, and hit the gym every morning.
Instead, I chug my coffee, drag my daughter…
The Creator’s Moat in the Age of AI: Be Unreplicable
I didn’t expect a 19-minute video about paper coffee filters to offer the clearest case against the strip-mining era of AI, but here we are.
Yes, I watched it. A deep dive comparing the taste of pour-over filters. For most people, that sounds oddly specific. For people like me who roast their own beans, it’s a normal Saturday morning. But h…
The Most Surprising Ad Move of 2025
You know what everyone in marketing is chasing right now? AI tools. Digital activations. Shiny new ways to deliver the same old messages. And yet, one of the most effective advertising moves of 2025 doesn’t involve pixels or algorithms. It involves paper. Yes, paper.
I’m talking about the Amazon Holiday Catalog for kids.
The audacity of …
AI Kills the Discovery Call: Surviving AI-Driven Selling
Picture your next discovery call blowing up before you even hit Dial…
Until recently, your website was your frontline. SEO helped build authority, generate inbound leads, and usher prospects into a funnel you could control. It was a narrative crafted by Marketing and executed by Sales. Pricing was the final card you played, after lengthy disc…