Agentic AI Changes the Process, Not the Psychology

Volvo Trucks president standing on top of a suspended Volvo truck hanging from a crane above the Port of Gothenburg, from the Volvo “The Hook” campaign.

There’s a lot of hype right now about agentic buying the idea that AI agents will soon buy from other agents, automating entire decisions on our behalf. In theory, your AI talks to my AI, they compare specs, negotiate price, and everyone saves time. That sounds efficient. But here’s the tension: buying, as well as … Read more