Hi, I’m Paolo Provinciali, and welcome to my little corner of the internet.
I started this blog because I wanted a space to think out loud about how marketing keeps evolving and how technology and creativity continue to reshape the way we grow businesses. Over time, it has become a place to share lessons, frameworks, and reflections from years spent building and leading marketing teams that connect insight, creativity, and accountability to deliver lasting business impact.
Professionally, I have spent the past two decades helping some of the world’s most recognized companies link creativity, data, and measurable outcomes. At Google, I helped pioneer digital media and measurement practices that influenced how brands marketed globally. At AB InBev, I led advertising and data strategy for iconic brands and some of the most ambitious creative campaigns in the world. Today, I serve as Vice President of Marketing at LinkedIn, leading Growth, Performance, and Operations across media, data, technology, measurement, and web.
Having worked on some of the strongest brand platforms and most accountable growth engines in the industry, I have seen what truly drives go-to-market effectiveness. My perspective is grounded in both creativity and commercial results, bridging the gap between brand storytelling and business performance. I believe the modern marketing leader must embody this balance, earning the trust of the C-suite and the Boards by demonstrating that marketing is not only a creative discipline, but a core driver of enterprise value.
Among the milestones that shaped my journey, I have been honored to be inducted into the American Advertising Federation’s Hall of Achievement and to serve on the Board of the Ad Club of New York. These experiences, and the people I have met through them, reinforced my commitment to help make this industry better and to open doors for those who will come after me.
But titles and accolades aside, what keeps me passionate is the same thing that brought me into this field: a curiosity about how ideas take hold and how people respond to them.
This blog is not meant to be a manifesto or a polished feed of definitive answers. It is an evolving collection of thoughts and observations that reflect what I am learning along the way. I do not update old posts, so you may find ideas that time, data, or experience have since challenged. If you see something differently, I welcome your perspective and would love to hear from you.
Ciao,
Paolo