AI isn’t just changing the way people discover content. It’s changing how your brand shows up, and increasingly, you won’t be the one writing the script. AI Overviews are now summarizing your business straight from scraped articles, reviews, forums, and social chatter. Generative ad tools are remixing product headlines, visuals, and CTAs on the fly. … Read more
In October of last year, I thought of starting a series of posts on controversial marketing hot-takes. I posted one a day for four days straight. This was the fourth and last one. To make it even more entertaining, I’ve decided to use sports quotes to illustrate my point. “𝘗𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘳𝘶𝘯 𝘣𝘢𝘭𝘭 𝘤𝘭𝘶𝘣𝘴, 𝘵𝘩𝘦𝘺 … Read more
In October of last year, I thought of starting a series of posts on 𝗰𝗼𝗻𝘁𝗿𝗼𝘃𝗲𝗿𝘀𝗶𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗼𝘁 𝘁𝗮𝗸𝗲𝘀. I posted one a day for four days straight. This was the second one. “𝙄𝙩’𝙨 𝙣𝙤𝙩 𝙖𝙗𝙤𝙪𝙩 𝙮𝙤𝙪𝙧 𝘾𝙁𝙊 𝙣𝙤𝙩 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙𝙞𝙣𝙜 𝙝𝙤𝙬 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙬𝙤𝙧𝙠𝙨, 𝙞𝙨 𝙖𝙗𝙤𝙪𝙩 𝙮𝙤𝙪 𝙣𝙤𝙩 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙𝙞𝙣𝙜 𝙝𝙤𝙬 𝘾𝙤𝙧𝙥𝙤𝙧𝙖𝙩𝙚 𝙁𝙞𝙣𝙖𝙣𝙘𝙚 𝙬𝙤𝙧𝙠𝙨.” 𝗖𝗼𝗻𝘁𝗿𝗼𝘃𝗲𝗿𝘀𝗶𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗼𝘁 𝘁𝗮𝗸𝗲 … Read more
In October last year, I thought of starting a series of posts on 𝗰𝗼𝗻𝘁𝗿𝗼𝘃𝗲𝗿𝘀𝗶𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗼𝘁 𝘁𝗮𝗸𝗲𝘀. I posted one a day for four days straight. This was the first one. “𝙄𝙛 𝙮𝙤𝙪𝙧 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣 𝙗𝙤𝙢𝙗𝙨, 𝙞𝙨 𝙡𝙞𝙠𝙚𝙡𝙮 𝙗𝙚𝙘𝙖𝙪𝙨𝙚 𝙮𝙤𝙪𝙧 𝙗𝙧𝙞𝙚𝙛 𝙨𝙪𝙘𝙠𝙚𝙙.” Controversial Marketing Hot-Take #1 Here’s how to write a good campaign brief – 𝗕𝗲 … Read more
Once you have a clear sense of your business objective and your target audience (topics we discussed in Part 1 of this series), it’s time to take those actionable steps you identified and put them to work for ongoing results. Making a strong plan for your marketing strategy allows you to build on your knowledge, … Read more