AI isn’t just changing the way people discover content. It’s changing how your brand shows up, and increasingly, you won’t be the one writing the script.
AI Overviews are now summarizing your business straight from scraped articles, reviews, forums, and social chatter. Generative ad tools are remixing product headlines, visuals, and CTAs …
Tag: marketing campaign planning
Controversial Marketing Hot-Take #4
In October of last year, I thought of starting a series of posts on controversial marketing hot-takes. I posted one a day for four days straight. This was the fourth and last one. To make it even more entertaining, I've decided to use sports quotes to illustrate my point.
"𝘗𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘳𝘶𝘯 𝘣𝘢𝘭𝘭 𝘤…
Controversial Marketing Hot-Take #2
In October of last year, I thought of starting a series of posts on 𝗰𝗼𝗻𝘁𝗿𝗼𝘃𝗲𝗿𝘀𝗶𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗼𝘁 𝘁𝗮𝗸𝗲𝘀. I posted one a day for four days straight. This was the second one.
"𝙄𝙩'𝙨 𝙣𝙤𝙩 𝙖𝙗𝙤𝙪𝙩 𝙮𝙤𝙪𝙧 𝘾𝙁𝙊 𝙣…
Controversial Marketing Hot-Take #1
In October last year, I thought of starting a series of posts on 𝗰𝗼𝗻𝘁𝗿𝗼𝘃𝗲𝗿𝘀𝗶𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗼𝘁 𝘁𝗮𝗸𝗲𝘀. I posted one a day for four days straight. This was the first one.
"𝙄𝙛 𝙮𝙤𝙪𝙧 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣 𝙗𝙤𝙢𝙗𝙨, 𝙞…
How to Plan a Marketing Campaign: from Strategy to Tactics – Part 2
Once you have a clear sense of your business objective and your target audience (topics we discussed in Part 1 of this series), it’s time to take those actionable steps you identified and put them to work for ongoing results. Making a strong plan for your marketing strategy allows you to build on your knowledge, providing ongoing results with sma…