There’s a lot of hype right now about agentic buying the idea that AI agents will soon buy from other agents, automating entire decisions on our behalf. In theory, your AI talks to my AI, they compare specs, negotiate price, and everyone saves time.
That sounds efficient.
But here’s the tension: buying, as well as selling and marketing, …
Category: New Blog Posts
What Smart Companies Get Right About Brand Building (and Marketers Often Forget)
Marketers can be really freaking annoying.
“You need to build a brand.”“You can’t only invest in the short term.”“You have to think long term, blah blah blah.”
And yes, they’re right.Just like I should spend 20 minutes stretching, meditate, journal, and hit the gym every morning.
Instead, I chug my coffee, drag my daughter…
The Most Surprising Ad Move of 2025
You know what everyone in marketing is chasing right now? AI tools. Digital activations. Shiny new ways to deliver the same old messages. And yet, one of the most effective advertising moves of 2025 doesn’t involve pixels or algorithms. It involves paper. Yes, paper.
I’m talking about the Amazon Holiday Catalog for kids.
The audacity of …
AI Kills the Discovery Call: Surviving AI-Driven Selling
Picture your next discovery call blowing up before you even hit Dial…
Until recently, your website was your frontline. SEO helped build authority, generate inbound leads, and usher prospects into a funnel you could control. It was a narrative crafted by Marketing and executed by Sales. Pricing was the final card you played, after lengthy disc…
Surviving AI’s Strip-Mining Era: A Playbook for Publishers and Creators
If you are a publisher or content creator today, you have probably noticed the slow leak: search traffic slips, ad revenue thins, and AI widgets answer readers’ questions before they ever reach your site. Jason Calacanis calls this the “Strip-Mining Era of LLMs” because the models vacuum up work that journalists, editors, and filmmakers paid…