AI isn’t just changing the way people discover content. It’s changing how your brand shows up, and increasingly, you won’t be the one writing the script.
AI Overviews are now summarizing your business straight from scraped articles, reviews, forums, and social chatter. Generative ad tools are remixing product headlines, visuals, and CTAs …
Tag: advertising
Surviving AI’s Strip-Mining Era: A Playbook for Publishers and Creators
If you are a publisher or content creator today, you have probably noticed the slow leak: search traffic slips, ad revenue thins, and AI widgets answer readers’ questions before they ever reach your site. Jason Calacanis calls this the “Strip-Mining Era of LLMs” because the models vacuum up work that journalists, editors, and filmmakers paid…
Not Dead, Reborn: How AI could Ignite a Marketing Renaissance
[This post was first published as a LinkedIn article on my profile for distribution. Re-posting it here for record keeping]
People say AI is going to kill marketing.
Honestly? Some days, it kind of feels like it might.
Scroll through your newsfeed, and you'll see the headlines: Mark Zuckerberg envisions a world where you hand Meta your pr…
Four Ps
Anyone with a Business or Marketing degree has likely heard of the following framework from the illustrious marketing professor Philip Kotler.
Marketing is the combination of the 4Ps: Price, Product, Promotion, and Place.
While many can agree with it, when we think of Marketing in most companies and business circles, we tend to focus on a subset of one P: Promotion.
If you reacted to the previous sentence by thinking, “Yeah, that’s kind of true,” you may be interested in taking a few minutes to think if your Marketing team is doing everything it’s supposed to do in your company.
Continue readingControversial Marketing Hot-Take #4
In October of last year, I thought of starting a series of posts on controversial marketing hot-takes. I posted one a day for four days straight. This was the fourth and last one. To make it even more entertaining, I've decided to use sports quotes to illustrate my point.
"𝘗𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘳𝘶𝘯 𝘣𝘢𝘭𝘭 𝘤…