What Smart Companies Get Right About Brand Building (and Marketers Often Forget)
Marketers can be really freaking annoying. “You need to build a brand.”“You can’t only invest in the short term.”“You have to think long term, blah blah blah.” And yes, they’re right.Just like I should spend 20 minutes stretching, meditate, journal, and hit the gym every morning. Instead, I chug my coffee, drag my daughter out … Read more