In October of last year, I thought of starting a series of posts on controversial marketing hot-takes. I posted one a day for four days straight. This was the fourth and last one. To make it even more entertaining, I’ve decided to use sports quotes to illustrate my point.
“๐๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ธ๐ฉ๐ฐ ๐ณ๐ถ๐ฏ ๐ฃ๐ข๐ญ๐ญ ๐ค๐ญ๐ถ๐ฃ๐ด, ๐ต๐ฉ๐ฆ๐บ ๐ต๐ฉ๐ช๐ฏ๐ฌ ๐ช๐ฏ ๐ต๐ฆ๐ณ๐ฎ๐ด ๐ฐ๐ง ๐ฃ๐ถ๐บ๐ช๐ฏ๐จ ๐ฑ๐ญ๐ข๐บ๐ฆ๐ณ๐ด. ๐ ๐ฐ๐ถ๐ณ ๐จ๐ฐ๐ข๐ญ ๐ด๐ฉ๐ฐ๐ถ๐ญ๐ฅ๐ฏ’๐ต ๐ฃ๐ฆ ๐ต๐ฐ ๐ฃ๐ถ๐บ ๐ฑ๐ญ๐ข๐บ๐ฆ๐ณ๐ด, ๐บ๐ฐ๐ถ๐ณ ๐จ๐ฐ๐ข๐ญ ๐ด๐ฉ๐ฐ๐ถ๐ญ๐ฅ ๐ฃ๐ฆ ๐ต๐ฐ ๐ฃ๐ถ๐บ ๐ธ๐ช๐ฏ๐ด. ๐๐ฏ๐ฅ ๐ช๐ฏ ๐ฐ๐ณ๐ฅ๐ฆ๐ณ ๐ต๐ฐ ๐ฃ๐ถ๐บ ๐ธ๐ช๐ฏ๐ด, ๐บ๐ฐ๐ถ ๐ฏ๐ฆ๐ฆ๐ฅ ๐ต๐ฐ ๐ฃ๐ถ๐บ ๐ณ๐ถ๐ฏ๐ด. ” – ๐๐ฆ๐ต๐ฆ๐ณ ๐๐ณ๐ข๐ฏ๐ฅ, ๐๐ฐ๐ฏ๐ฆ๐บ๐ฃ๐ข๐ญ๐ญ.โพ
Great ideas are admired, strong executions bring results
Controversial marketing hot-take #4
๐ ๐๐ผ๐ฐ๐๐ ๐ผ๐ป ๐๐ต๐ฒ ๐ณ๐๐ป๐ฑ๐ฎ๐บ๐ฒ๐ป๐๐ฎ๐น๐ – Good marketing means executing correctly on the fundamentals, not chasing lightning in the bottle. There are plenty of best practices, academic studies, and experiences to learn from. Is it sexy? No. Does it bring results? Definitely! (I have plenty of literature to prove it).
๐๐ต๐ข๐ช๐ฏ: “๐๐ฐ๐ฃ๐ฆ, ๐บ๐ฐ๐ถ’๐ณ๐ฆ ๐ต๐ฉ๐ฆ ๐ฃ๐ฆ๐ด๐ต ๐ฑ๐ญ๐ข๐บ๐ฆ๐ณ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ธ๐ฐ๐ณ๐ญ๐ฅ. ๐๐ฉ๐บ ๐ธ๐ฐ๐ถ๐ญ๐ฅ ๐บ๐ฐ๐ถ ๐ด๐ฑ๐ฆ๐ฏ๐ฅ 45 ๐ฎ๐ช๐ฏ๐ถ๐ต๐ฆ๐ด ๐ฐ๐ง ๐บ๐ฐ๐ถ๐ณ ๐ธ๐ฐ๐ณ๐ฌ๐ฐ๐ถ๐ต ๐ฅ๐ฐ๐ช๐ฏ๐จ ๐ด๐ถ๐ค๐ฉ ๐ฃ๐ข๐ด๐ช๐ค ๐ฅ๐ณ๐ช๐ญ๐ญ๐ด?”
๐๐ฐ๐ฃ๐ฆ:” ๐๐ฉ๐บ ๐ฅ๐ฐ ๐บ๐ฐ๐ถ ๐ต๐ฉ๐ช๐ฏ๐ฌ ๐’๐ฎ ๐ต๐ฉ๐ฆ ๐ฃ๐ฆ๐ด๐ต ๐ฑ๐ญ๐ข๐บ๐ฆ๐ณ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ธ๐ฐ๐ณ๐ญ๐ฅ? ๐๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐ ๐ฏ๐ฆ๐ท๐ฆ๐ณ, ๐ฆ๐ท๐ฆ๐ณ, ๐จ๐ฆ๐ต ๐ฃ๐ฐ๐ณ๐ฆ๐ฅ ๐ธ๐ช๐ต๐ฉ ๐ต๐ฉ๐ฆ ๐ฃ๐ข๐ด๐ช๐ค๐ด.”
๐พ ๐๐ ๐๐ผ๐ฟ๐ธ๐ ๐ฏ๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐ถ๐’๐ ๐ต๐ฎ๐ฟ๐ฑ – Delivering a strong execution requires mental resilience. There is never enough time or resources. Incentives are often misaligned. You’ll have to persuade those who just don’t get it and fight those with too much ego. People who bring results are those who have the grit to endure the process.
“๐๐ณ๐ฆ๐ด๐ด๐ถ๐ณ๐ฆ ๐ช๐ด ๐ข ๐ฑ๐ณ๐ช๐ท๐ช๐ญ๐ฆ๐จ๐ฆ. ๐๐ต ๐ฐ๐ฏ๐ญ๐บ ๐ค๐ฐ๐ฎ๐ฆ๐ด ๐ต๐ฐ ๐ต๐ฉ๐ฐ๐ด๐ฆ ๐ธ๐ฉ๐ฐ ๐ฆ๐ข๐ณ๐ฏ ๐ช๐ต.” – ๐๐ช๐ญ๐ญ๐บ ๐๐ฆ๐ข๐ฏ ๐๐ช๐ฏ๐จ.
๐ฅ ๐๐ฟ๐ฒ๐ฎ๐ ๐ถ๐ฑ๐ฒ๐ฎ๐ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ผ๐ ๐ฒ๐ป๐ฑ, ๐ป๐ผ๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ผ๐ ๐๐๐ฎ๐ฟ๐ – We love to celebrate great ideas also because they make a good story. But you need to have a system in place to give it legs. Building that system is the submerged portion of the iceberg.
“๐๐ท๐ฆ๐ณ๐บ๐ฐ๐ฏ๐ฆ ๐ฉ๐ข๐ด ๐ข ๐ฑ๐ญ๐ข๐ฏ ๐ถ๐ฏ๐ต๐ช๐ญ ๐ต๐ฉ๐ฆ๐บ ๐จ๐ฆ๐ต ๐ฑ๐ถ๐ฏ๐ค๐ฉ๐ฆ๐ฅ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ฎ๐ฐ๐ถ๐ต๐ฉ” – ๐๐ช๐ฌ๐ฆ ๐๐บ๐ด๐ฐ๐ฏ