Controversial Marketing Hot-Take #4


In October of last year, I thought of starting a series of posts on controversial marketing hot-takes. I posted one a day for four days straight. This was the fourth and last one. To make it even more entertaining, I’ve decided to use sports quotes to illustrate my point.

“๐˜—๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ธ๐˜ฉ๐˜ฐ ๐˜ณ๐˜ถ๐˜ฏ ๐˜ฃ๐˜ข๐˜ญ๐˜ญ ๐˜ค๐˜ญ๐˜ถ๐˜ฃ๐˜ด, ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜ฌ ๐˜ช๐˜ฏ ๐˜ต๐˜ฆ๐˜ณ๐˜ฎ๐˜ด ๐˜ฐ๐˜ง ๐˜ฃ๐˜ถ๐˜บ๐˜ช๐˜ฏ๐˜จ ๐˜ฑ๐˜ญ๐˜ข๐˜บ๐˜ฆ๐˜ณ๐˜ด. ๐˜ ๐˜ฐ๐˜ถ๐˜ณ ๐˜จ๐˜ฐ๐˜ข๐˜ญ ๐˜ด๐˜ฉ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ๐˜ฏ’๐˜ต ๐˜ฃ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฃ๐˜ถ๐˜บ ๐˜ฑ๐˜ญ๐˜ข๐˜บ๐˜ฆ๐˜ณ๐˜ด, ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜จ๐˜ฐ๐˜ข๐˜ญ ๐˜ด๐˜ฉ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ฃ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฃ๐˜ถ๐˜บ ๐˜ธ๐˜ช๐˜ฏ๐˜ด. ๐˜ˆ๐˜ฏ๐˜ฅ ๐˜ช๐˜ฏ ๐˜ฐ๐˜ณ๐˜ฅ๐˜ฆ๐˜ณ ๐˜ต๐˜ฐ ๐˜ฃ๐˜ถ๐˜บ ๐˜ธ๐˜ช๐˜ฏ๐˜ด, ๐˜บ๐˜ฐ๐˜ถ ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ฃ๐˜ถ๐˜บ ๐˜ณ๐˜ถ๐˜ฏ๐˜ด. ” – ๐˜—๐˜ฆ๐˜ต๐˜ฆ๐˜ณ ๐˜‰๐˜ณ๐˜ข๐˜ฏ๐˜ฅ, ๐˜”๐˜ฐ๐˜ฏ๐˜ฆ๐˜บ๐˜ฃ๐˜ข๐˜ญ๐˜ญ.โšพ

Great ideas are admired, strong executions bring results

Controversial marketing hot-take #4

๐Ÿ€ ๐—™๐—ผ๐—ฐ๐˜‚๐˜€ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ณ๐˜‚๐—ป๐—ฑ๐—ฎ๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐—น๐˜€ – Good marketing means executing correctly on the fundamentals, not chasing lightning in the bottle. There are plenty of best practices, academic studies, and experiences to learn from. Is it sexy? No. Does it bring results? Definitely! (I have plenty of literature to prove it).
๐˜š๐˜ต๐˜ข๐˜ช๐˜ฏ: “๐˜’๐˜ฐ๐˜ฃ๐˜ฆ, ๐˜บ๐˜ฐ๐˜ถ’๐˜ณ๐˜ฆ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฃ๐˜ฆ๐˜ด๐˜ต ๐˜ฑ๐˜ญ๐˜ข๐˜บ๐˜ฆ๐˜ณ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ญ๐˜ฅ. ๐˜ž๐˜ฉ๐˜บ ๐˜ธ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜บ๐˜ฐ๐˜ถ ๐˜ด๐˜ฑ๐˜ฆ๐˜ฏ๐˜ฅ 45 ๐˜ฎ๐˜ช๐˜ฏ๐˜ถ๐˜ต๐˜ฆ๐˜ด ๐˜ฐ๐˜ง ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ๐˜ฐ๐˜ถ๐˜ต ๐˜ฅ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ถ๐˜ค๐˜ฉ ๐˜ฃ๐˜ข๐˜ด๐˜ช๐˜ค ๐˜ฅ๐˜ณ๐˜ช๐˜ญ๐˜ญ๐˜ด?”
๐˜’๐˜ฐ๐˜ฃ๐˜ฆ:” ๐˜ž๐˜ฉ๐˜บ ๐˜ฅ๐˜ฐ ๐˜บ๐˜ฐ๐˜ถ ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜ฌ ๐˜’๐˜ฎ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฃ๐˜ฆ๐˜ด๐˜ต ๐˜ฑ๐˜ญ๐˜ข๐˜บ๐˜ฆ๐˜ณ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ญ๐˜ฅ? ๐˜‰๐˜ฆ๐˜ค๐˜ข๐˜ถ๐˜ด๐˜ฆ ๐˜ ๐˜ฏ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ, ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ, ๐˜จ๐˜ฆ๐˜ต ๐˜ฃ๐˜ฐ๐˜ณ๐˜ฆ๐˜ฅ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฃ๐˜ข๐˜ด๐˜ช๐˜ค๐˜ด.”

๐ŸŽพ ๐—œ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ๐˜€ ๐—ฏ๐—ฒ๐—ฐ๐—ฎ๐˜‚๐˜€๐—ฒ ๐—ถ๐˜’๐˜€ ๐—ต๐—ฎ๐—ฟ๐—ฑ – Delivering a strong execution requires mental resilience. There is never enough time or resources. Incentives are often misaligned. You’ll have to persuade those who just don’t get it and fight those with too much ego. People who bring results are those who have the grit to endure the process.
“๐˜—๐˜ณ๐˜ฆ๐˜ด๐˜ด๐˜ถ๐˜ณ๐˜ฆ ๐˜ช๐˜ด ๐˜ข ๐˜ฑ๐˜ณ๐˜ช๐˜ท๐˜ช๐˜ญ๐˜ฆ๐˜จ๐˜ฆ. ๐˜๐˜ต ๐˜ฐ๐˜ฏ๐˜ญ๐˜บ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฆ๐˜ด ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ฐ๐˜ด๐˜ฆ ๐˜ธ๐˜ฉ๐˜ฐ ๐˜ฆ๐˜ข๐˜ณ๐˜ฏ ๐˜ช๐˜ต.” – ๐˜‰๐˜ช๐˜ญ๐˜ญ๐˜บ ๐˜‘๐˜ฆ๐˜ข๐˜ฏ ๐˜’๐˜ช๐˜ฏ๐˜จ.

๐ŸฅŠ ๐—š๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—ถ๐—ฑ๐—ฒ๐—ฎ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฒ๐—ป๐—ฑ, ๐—ป๐—ผ๐˜ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜€๐˜๐—ฎ๐—ฟ๐˜ – We love to celebrate great ideas also because they make a good story. But you need to have a system in place to give it legs. Building that system is the submerged portion of the iceberg.
“๐˜Œ๐˜ท๐˜ฆ๐˜ณ๐˜บ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ฉ๐˜ข๐˜ด ๐˜ข ๐˜ฑ๐˜ญ๐˜ข๐˜ฏ ๐˜ถ๐˜ฏ๐˜ต๐˜ช๐˜ญ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜จ๐˜ฆ๐˜ต ๐˜ฑ๐˜ถ๐˜ฏ๐˜ค๐˜ฉ๐˜ฆ๐˜ฅ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ถ๐˜ต๐˜ฉ” – ๐˜”๐˜ช๐˜ฌ๐˜ฆ ๐˜›๐˜บ๐˜ด๐˜ฐ๐˜ฏ

Author: Paolo

Economist by education, marketer by profession, coffee roaster by hobby.