In October of last year, I thought of starting a series of posts on controversial marketing hot-takes. I posted one a day for four days straight. This was the fourth and last one. To make it even more entertaining, I've decided to use sports quotes to illustrate my point.
"๐๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ธ๐ฉ๐ฐ ๐ณ๐ถ๐ฏ ๐ฃ๐ข๐ญ๐ญ ๐ค…
Tag: marketing campaign planning
Controversial Marketing Hot-Take #2
In October of last year, I thought of starting a series of posts on ๐ฐ๐ผ๐ป๐๐ฟ๐ผ๐๐ฒ๐ฟ๐๐ถ๐ฎ๐น ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ต๐ผ๐ ๐๐ฎ๐ธ๐ฒ๐. I posted one a day for four days straight. This was the second one.
"๐๐ฉ'๐จ ๐ฃ๐ค๐ฉ ๐๐๐ค๐ช๐ฉ ๐ฎ๐ค๐ช๐ง ๐พ๐๐ ๐ฃ๏ฟฝ…
Controversial Marketing Hot-Take #1
In October last year, I thought of starting a series of posts on ๐ฐ๐ผ๐ป๐๐ฟ๐ผ๐๐ฒ๐ฟ๐๐ถ๐ฎ๐น ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ต๐ผ๐ ๐๐ฎ๐ธ๐ฒ๐. I posted one a day for four days straight. This was the first one.
"๐๐ ๐ฎ๐ค๐ช๐ง ๐๐๐ข๐ฅ๐๐๐๐ฃ ๐๐ค๐ข๐๐จ, ๐๏ฟฝ…
How to Plan a Marketing Campaign: from Strategy to Tactics โ Part 2
Once you have a clear sense of your business objective and your target audience (topics we discussed in Part 1 of this series), itโs time to take those actionable steps you identified and put them to work for ongoing results. Making a strong plan for your marketing strategy allows you to build on your knowledge, providing ongoing results with sma…
How to Plan a Marketing Campaign: from Strategy to Tactics – Part 1
Developing a marketing campaign requires a unique combination of creative, big-picture thinking and focused, detail-oriented implementation. It can be challenging to figure out how to piece all the different elements together, but breaking down the process into tangible steps can help ensure that your vision will translate into effective tactics to reach your business objective through powerful creativity and seamless execution.
I have worked with numerous startups, medium businesses, and in large multinational companies, and when it comes to campaign planning and execution, there are common mistakes that can be avoided through careful planning and methodical execution. Whether if you are the person in charge of marketing in a 2-person startup or a brand director supported by 5 different agencies, you should find this two-part series useful.
Generally speaking, smaller companies have limited time and resources, and they tend to skip important steps in the process given their natural bias to action or simple lack of bandwidth. Larger companies often lack the synergic coordination between teams required to make the most of the resources available or fail to properly execute their plan due to the lack of attention towards smaller, technical, yet critical details.
For this reason, Iโve decided to learn from my mistakes and the mistakes made around me and document the process required to plan and launch a successful marketing campaign. In this first part of a two-part series, weโll be exploring how to put your business objective and target audience to work, creating actionable steps that take you from data analysis to an idea that serves as a solid foundation for your campaign. Continue reading