advertising - Paolo Provinciali

Four Ps

By Paolo - Wednesday 27th March, 2024

Anyone with a Business or Marketing degree has likely heard of the following framework from the illustrious marketing professor Philip Kotler.

Marketing is the combination of the 4Ps: Price, Product, Promotion, and Place.

While many can agree with it, when we think of Marketing in most companies and business circles, we tend to focus on a subset of one P: Promotion.

If you reacted to the previous sentence by thinking, “Yeah, that’s kind of true,” you may be interested in taking a few minutes to think if your Marketing team is doing everything it’s supposed to do in your company.

Controversial Marketing Hot-Take #4

By Paolo - Sunday 4th February, 2024

In October of last year, I thought of starting a series of posts on controversial marketing hot-takes. I posted one a day for four days straight. This was the fourth and last one. To make it even more entertaining, I've decided to use sports quotes to illustrate my point. "𝘗𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘳𝘶𝘯 𝘣𝘢𝘭𝘭 𝘤…

Controversial Marketing Hot-Take #2

By Paolo - Monday 15th January, 2024

In October of last year, I thought of starting a series of posts on 𝗰𝗼𝗻𝘁𝗿𝗼𝘃𝗲𝗿𝘀𝗶𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗼𝘁 𝘁𝗮𝗸𝗲𝘀. I posted one a day for four days straight. This was the second one. "𝙄𝙩'𝙨 𝙣𝙤𝙩 𝙖𝙗𝙤𝙪𝙩 𝙮𝙤𝙪𝙧 𝘾𝙁𝙊 𝙣�…

Controversial Marketing Hot-Take #1

By Paolo - Monday 15th January, 2024

In October last year, I thought of starting a series of posts on 𝗰𝗼𝗻𝘁𝗿𝗼𝘃𝗲𝗿𝘀𝗶𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗼𝘁 𝘁𝗮𝗸𝗲𝘀. I posted one a day for four days straight. This was the first one. "𝙄𝙛 𝙮𝙤𝙪𝙧 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣 𝙗𝙤𝙢𝙗𝙨, 𝙞�…

Interesting Things You May Not Know About Super Bowl Advertising

By Paolo - Thursday 9th February, 2023

(written in February 2023, updated February 2024)

Advertising during the Super Bowl is a privilege for any advertising professional, not only because of the one hundred million people tuning in every year — making it the most watched program in the US — but also because of the incredible amount of resources it takes to buy a spot, develop an ad, and execute a campaign correctly.

Between 2018 and 2022, I’ve had the privilege of leading Paid Media for Anheuser Busch, the biggest in-game advertiser. Since this is the first year in a while I don’t have to worry about putting out fires and negotiating last-minute requests related to running 4-8 ads in the Super Bowl, I thought it would be fun sharing some of what I’ve learned.

Here are ten lesser-known things about Super Bowl advertising and some of my tips from experience.