I didn’t expect a 19-minute video about paper coffee filters to offer the clearest case against the strip-mining era of AI, but here we are. Yes, I watched it. A deep dive comparing the taste of pour-over filters. For most people, that sounds oddly specific. For people like me who roast their own beans, it’s … Read more
You know what everyone in marketing is chasing right now? AI tools. Digital activations. Shiny new ways to deliver the same old messages. And yet, one of the most effective advertising moves of 2025 doesn’t involve pixels or algorithms. It involves paper. Yes, paper. I’m talking about the Amazon Holiday Catalog for kids. The audacity … Read more
Picture your next discovery call blowing up before you even hit Dial… Until recently, your website was your frontline. SEO helped build authority, generate inbound leads, and usher prospects into a funnel you could control. It was a narrative crafted by Marketing and executed by Sales. Pricing was the final card you played, after lengthy … Read more
AI isn’t just changing the way people discover content. It’s changing how your brand shows up, and increasingly, you won’t be the one writing the script. AI Overviews are now summarizing your business straight from scraped articles, reviews, forums, and social chatter. Generative ad tools are remixing product headlines, visuals, and CTAs on the fly. … Read more
If you are a publisher or content creator today, you have probably noticed the slow leak: search traffic slips, ad revenue thins, and AI widgets answer readers’ questions before they ever reach your site. Jason Calacanis calls this the “Strip-Mining Era of LLMs” because the models vacuum up work that journalists, editors, and filmmakers paid … Read more