[This post was first published as a LinkedIn article on my profile for distribution. Re-posting it here for record keeping]
People say AI is going to kill marketing.
Honestly? Some days, it kind of feels like it might.
Scroll through your newsfeed, and you'll see the headlines: Mark Zuckerberg envisions a world where you hand Meta your pr…
Category: Advertising
Why Can’t We Fully Automate Media Yet?
Too many variables: audience shifts, inconsistent metrics, and creative impact. Automation optimizes, but strategy needs human inference. The challenge is balancing tech efficiency with smart decision-making.
Last week, a colleague hit me with a question that seemed incredibly simple on the surface: If we know the drivers of impact and the KPIs that influence them, why canโt we automate 99% of media planning, buying, and optimization? Itโs not even AI, just basic automation.
I had to pause. Not because the question wasnโt validโbut because a…
Four Ps
Anyone with a Business or Marketing degree has likely heard of the following framework from the illustrious marketing professor Philip Kotler.
Marketing is the combination of the 4Ps: Price, Product, Promotion, and Place.
While many can agree with it, when we think of Marketing in most companies and business circles, we tend to focus on a subset of one P: Promotion.
If you reacted to the previous sentence by thinking, “Yeah, that’s kind of true,” you may be interested in taking a few minutes to think if your Marketing team is doing everything it’s supposed to do in your company.
Continue readingControversial Marketing Hot-Take #1
In October last year, I thought of starting a series of posts on ๐ฐ๐ผ๐ป๐๐ฟ๐ผ๐๐ฒ๐ฟ๐๐ถ๐ฎ๐น ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ต๐ผ๐ ๐๐ฎ๐ธ๐ฒ๐. I posted one a day for four days straight. This was the first one.
"๐๐ ๐ฎ๐ค๐ช๐ง ๐๐๐ข๐ฅ๐๐๐๐ฃ ๐๐ค๐ข๐๐จ, ๐๐…
Interesting Things You May Not Know About Super Bowl Advertising
(written in February 2023, updated February 2024)
Advertising during the Super Bowl is a privilege for any advertising professional, not only because of the one hundred million people tuning in every year โ making it the most watched program in the US โ but also because of the incredible amount of resources it takes to buy a spot, develop an ad, and execute a campaign correctly.
Between 2018 and 2022, Iโve had the privilege of leading Paid Media for Anheuser Busch, the biggest in-game advertiser. Since this is the first year in a while I donโt have to worry about putting out fires and negotiating last-minute requests related to running 4-8 ads in the Super Bowl, I thought it would be fun sharing some of what Iโve learned.
Here are ten lesser-known things about Super Bowl advertising and some of my tips from experience.ย
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