AI isn’t just changing the way people discover content. It’s changing how your brand shows up, and increasingly, you won’t be the one writing the script. AI Overviews are now summarizing your business straight from scraped articles, reviews, forums, and social chatter. Generative ad tools are remixing product headlines, visuals, and CTAs on the fly. … Read more
If you are a publisher or content creator today, you have probably noticed the slow leak: search traffic slips, ad revenue thins, and AI widgets answer readers’ questions before they ever reach your site. Jason Calacanis calls this the “Strip-Mining Era of LLMs” because the models vacuum up work that journalists, editors, and filmmakers paid … Read more
People say AI is going to kill marketing. Honestly? Some days, it kind of feels like it might. Scroll through your newsfeed, and you’ll see the headlines: Mark Zuckerberg envisions a world where you hand Meta your product and credit card, and AI does the rest. Google’s latest I/O paints a future where AI guides … Read more
Too many variables: audience shifts, inconsistent metrics, and creative impact. Automation optimizes, but strategy needs human inference. The challenge is balancing tech efficiency with smart decision-making.
This and other video posts on this blog were originally shared on LinkedIn to publish different kinds of content. Since they got particular traction or positive feedback, I’ve also decided to publish a selected few of them here. This video, in particular, also connects to the post I published a few months weeks ago about … Read more