What I’ll discuss in this post should be hard-coded in every SEM-expert’s DNA, but since I found that a lot of people out there struggle in approaching Search Engine Advertising with a true holistic view, I thought it was worth spending a few words on it.
The content of this post originally comes from a slide a created for a training. When I showed it to a few colleagues to have some feedback on my “theories”, one of them said: ”Wow! This makes look what we do so complicated that if you give this slide to a media agency, they could virtually charge any fee for their service!”.
As a matter of fact trying to embrace all the different elements that make Search Advertising campaign successful in one single slide (and keep it simple at the same time), is quite a challenge! Moreover I feel like I’ve never been blessed with a superior data visualization ability that some people have, and let’s face it… my slide is pretty horrible for the time being!
I’ll let you be the judge…
So if you think you are able to represent in a nice visual way what I’m going to describe in the next few paragraphs, well my friend… we are in business!
