This and other video posts on this blog were originally shared on LinkedIn to publish different kinds of content. Since they got particular traction or positive feedback, I’ve decided to publish a selected few of them here as well.
Here’s the original post copy:
Marketing is pretty much like dieting through calorie counting. 🍔 🍨 🍕 🍰
All the hard work throughout the day can be erased by one overly indulgent meal or, in marketing, a poorly executed step.
And frankly, the hard part is not losing weight, but maintaining the new weight.
Dieting shouldn’t feel like dieting if you have established a healthy eating regime. Good marketing shouldn’t feel like a big effort if you have built the process and capabilities throughout the organization.
You can find the original post here.